Online is one of the fastest growing segments and is predicted to almost double in size in value by 2015, supported by continuing improvements to the retail proposition, greater strategic focus and technological enablers, such as the development of more shopper friendly online propositions and wider penetration of smartphones.

With shoppers seeking greater diversity in where and how they buy their food and groceries, retailers and suppliers will need to understand the evolving demands of online grocery shoppers and adapt their strategies accordingly.

IGD's Online Shopping Behaviour report will provide you with key insights into how online grocery shopping behaviour is changing; giving you the insight you need to understand the online grocery landscape, and shopper priorities ahead.

Online Shopping Behaviour will help you to:

1. Develop your online channel plan with thoroughly updated insights into how shoppers shop for groceries online
2. Manage your ‘online shelf’ with insights on shopper preferences for range, promotions and price when shopping online
3. Build on IGD’s earlier work on online shopping, understand who today’s connected consumer is, how attitudes are changing and how to appeal to lapsed online users
4. Adapt promotional and merchandising strategies for online grocery shoppers, based on an understanding of triggers for impulse shopping online
5. Understand how needs differ depending on the online shopping missions fulfilled