Shoppers in the age of austerity
ShopperVista is IGD's new, continuous tracker of British grocery shopper sentiment, focusing on shopper motivations and expectations of future food and grocery shopping behaviour.
May 2011
Welcome to the first Quarterly Report from IGD’s continuous shopper insight service, ShopperVista.
This report explores how shoppers’ behaviours are changing in response to the current economic climate; in our ‘age of austerity’. It provides insight into key changes that have taken place in the first eight months of the ShopperVista data, including the confidence of British grocery shoppers and their expectations for the year ahead.
ShopperVista provides a continuous feed of insight on shopper attitudes,
behaviours, motivators and barriers, helping you to:
- Understand shoppers’ whys rather than whats
- Get the latest on the big picture trends that will impact your business
- Stay close to your shoppers during this period of change
- Plan for the future with our predications and analyses of future
behaviour
Browse the
contents,
figures &
presentations
included within this report.