Welcome to the April 2011 Hot Topic from IGD’s continuous shopper insight service, ShopperVista

This Hot Topic explores how shoppers’ are reacting to the rise in fuel prices. It also provides an update on other keys changes in the monthly ShopperVista tracking data, including the confidence of British grocery shoppers and their expectations for the year ahead.

The IGD team greatly values your feedback; please email shopper@igd.com with any feedback on this Hot Topic, and also any ideas for future ShopperVista Hot Topics.

• Understand shoppers’ whys rather than whats
• Get the latest on the big picture trends that will impact your business
• Stay close to your shoppers during this period of change
• Plan for the future with our predictions and analysis of future behaviour