Welcome to our annual Shopper Trends report, now part of our ongoing
ShopperVista service. This year our report of key shopper trends set to impact
the grocery industry in the coming year bridges two of our research programmes:
- Shopper Trends – which for nine years has been our annual
monitor of shopper attitudes and perceptions
- ShopperVista – which is IGD’s new monthly analysis of
British shopper sentiment, launched in October 2010
As we enter the second decade of the twenty first century, there is a degree
of uncertainty about the future, as the long term impact of the austerity
measures set in place during 2010 begins to take effect, and the grocery
industry anticipates a period of relatively low growth. Keeping abreast of
grocery shoppers, their attitudes and aspirations, will, therefore, be as vital
as ever.