The UK convenience sector continues to go from strength-to-strength, however success in this channel relies on ensuring you have a clear understanding of shopper’s specific needs when they enter convenience stores.

The Small Store Shopper will help you to:

1. Propose solutions designed to meet the specific needs of shoppers in convenience stores
   
   
2. Understand how needs differ depending on the shopping missions fulfilled at the convenience store
   
   
3. Identify the drivers of store choice for the small store shopper
   
   
4. Adapt promotional and merchandising strategies for convenience store shoppers
   
   
5. Recognise consumer requirements for different categories within the convenience channel
   
   
6. Understand shopper expectations of ranging and how this differs by store