Shopping Trends for the Future - Learning from Trailblazers
The 18 emerging shopper trends for the next decade that every grocery company should know about
October 2010
A potent mix of technological breakthroughs, economic challenges and ethical concerns will shape the future of food and grocery shopping. Anticipating and understanding the interplay between these factors will be vital for forward thinking businesses to spot the opportunities.
IGD has identified 18 emerging shopper groups that will shape grocery shopping over the next decade and beyond, covering themes such as zero waste, simple diets, web-enabled promotional cherry picking, mobile price comparison and self sufficiency among others. In many cases, the seeds of this future are already with us today, if we look for them.
IGD has assessed each of these future shopping groups, and explored the trailblazers already displaying these behaviours, to understand who they are, how they shop, their motivations and their expectations for the future.
Shopping Trends for the Future – Learning from Trailblazers
will help you to:
- Conduct future scenario planning for your business
- Understand how economic, technological and ethical factors will shape
shopping habits over the coming decade
- Identify the emerging new shopping behaviours that will form the longer
term opportunities
- Prioritise your research and development initiatives for new services
and online communication
- Align your marketing strategy to the real aspirations of twenty-teen
shoppers
Browse the
contents,
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