Welcome to ShopperVista
ShopperVista is the new home for IGD's shopper insight, created from constant dialogue with grocery shoppers about attitudes, motivators and outlook on a wide range of themes
ShopperVista
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Our insight covers
What we do
Shopper research

Our in-depth research can help you to understand your consumers better

Our regular reports looking at a range of trends influencing store and product choice, shopping missions and more - including implications for your business

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Latest research

Shopper attitudes to private label and brands

This latest research investigates quality and value perceptions of private label, tiering of ranges and comparisons with brands

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Shopper Tracking

The latest monthly tracking slides

Each month we interview over 1,000 food and grocery shoppers, tracking what they are doing, why they do it, and what they intend to do in the future. Read their latest thoughts here.

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Customised research

Commission IGD to produce personalised research for you

IGD's team of shopper experts are on hand to help you find the answer to your shopper question. From brand tracking to category vision, quantitative or qualitative, we can help

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Read our latest thoughts
The latest articles by our shopper experts
Jubilee special: UK food, 60 years on
James Walton, IGD’s Chief Economist reviews how the UK food and... More

The mortgage squeeze
Mortgages form a large part of many people's financial commitments...... More
ShopperVista
ShopperVista